california businesses may be interested in some of the successful and unsuccessful acquisitions made by one Silicon Valley giant. Financial experts say that some of these acquisitions have led to increased profit and market reach.
In the last decade, Internet search giant Google has purchased 145 companies, with a total acquisition cost of more than $23 billion. While not all of these have been successes, experts say that three in particular have proven to be smart moves. The most successful acquisition may be YouTube, purchased in 2006 for a $1.6 billion price tag. Reports indicate that the online video site has made Google $5.6 billion just in the last year. In 2005, Google purchased the rights to the Android mobile operating system for $50 million and kept its owner on to lead further development. Just nine years later, Android is the operating system for an estimated 80 percent of the smartphones that will be sold in 2014. Google's 2007 purchase of online advertisement company DoubleClick for $3.1 billion is seen as a successful addition to their display ad reach.